Meta AI Expands to Help Advertisers Analyze, Optimize, and Report on Meta Ads Campaigns

Meta is rolling out AI-powered analysis and optimization capabilities within Meta AI, allowing advertisers to connect their ad campaigns and Google Workspace data directly to the assistant for conversational performance review, creative diagnosis, budget insights, and automated report generation. Per Search Engine Land, the feature can identify underperforming audiences and creative, surface optimization recommendations, and produce decks and spreadsheets—potentially reducing manual analysis work for paid media teams.