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Google Rolling Out Blue Background for Google Business Profile Dashboard

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News

TLDR

Google is testing a blue background color for the Google Business Profile dashboard interface in Google Search, replacing the previous white background.

SERoundtable reports that Google is gradually rolling out a cosmetic update to the Google Business Profile dashboard, shifting the background from white to blue. The change, spotted by local SEOs including Vinay Toshniwal on LinkedIn, appears to be a gradual A/B test affecting some users while others continue to see the original white interface.
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