Baidu Now Measures AI Citations with Click-Through Rate Based on Citations Rather Than Impressions
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Search Engine Journal
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TLDR
Baidu's new AI Traffic Analysis report measures click-through rate by dividing clicks by citations rather than impressions, creating a different engagement metric for AI-driven results.
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Baidu introduced a new AI Traffic Analysis report that changes how click-through rates are calculated for AI-generated content. Instead of the standard formula dividing clicks by impressions, Baidu's AI CTR divides clicks by citations—a meaningful shift in how the search engine quantifies user engagement with AI-powered results. The distinction affects how SEOs interpret traffic data from Baidu's AI features and requires careful interpretation of what the metric actually reveals about content performance.
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