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ChatGPT ads appear in nearly half of video gaming conversations, Comscore reports

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TLDR

Comscore data reveals ChatGPT ads appeared in 47% of video gaming chats among US desktop users, with growth across three retail categories.

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Optimixed's original report on this story.

Comscore found that ChatGPT ads have become increasingly prevalent in retail-related conversations among US desktop users, with gaming chats showing the highest adoption at 47%, followed by growth in two other retail categories. The data underscores advertiser momentum toward generative AI platforms as a channel for reaching users engaged in product research and decision-making.

Topics:AI & Machine Learning in SEO
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