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Ahrefs finds AI Overviews reduced click-through rates by 23.1% in France

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Research

TLDR

Ahrefs tracked 963 domains after AI Overviews rolled out in France and found the most-exposed sites lost 23.1% of click-through rate within nine days.

Optimixed Overview

Optimixed's original report on this story.

Ahrefs tracked 963 domains in Google Search Console for 28 days before and 9 days after AI Overviews launched in France on July 22, 2026. The most-exposed domains lost 23.1% of their click-through rate, providing early quantified evidence of how AI Overviews displace organic clicks in real search markets.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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