Google updates Search Profiles with redesigned articles, simplified login, and lower follower requirements
TLDR
Google simplified Search Profiles with a new article design, unified login system for managing multiple profiles, and lowered the follower threshold to 10,000.
What this Google Search launch means for your site
- Status
- Available
- Platform
- Google Search
- Affects
- Search profiles, article display design, multi-account support, follower requirement
- Who
- publishers and media organizations
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
Google has updated its Search Profiles feature, introducing a redesigned article layout, a single login option to manage multiple profiles, and reducing the minimum social media follower requirement to 10,000.
How we got here: earlier Google Search coverage
Google launched Search Profiles for eligible creators on June 5, offering a customizable page to showcase articles, social posts, and followers. On August 13, Google lowered the follower minimum from 100,000 to 35,000 on YouTube, Instagram, and X, while TikTok stayed at 100,000. Then, on August 16, Google lowered the subscriber and follower thresholds for brands and creators to get a dedicated search profile. Now, Google has simplified Search Profiles with a new article design and a unified login system for managing multiple profiles, and it has lowered the follower threshold to 10,000.
Summary of earlier coverage
- Sep 12Google rolls out Search results redesign across Europe, restores view counts to Business Profile posts
Google redesigned Search results in the EEA, restored view counts to Business Profile posts, and ChatGPT Shopping expanded its reliance on product feeds.
- Aug 16Google Makes Search Profiles Easier to Qualify For With Relaxed Subscriber Thresholds
Google has lowered the subscriber and follower thresholds needed for brands and creators to get a dedicated search profile.
- Aug 13Google Lowers Search Profile Requirements, Cutting Follower Threshold from 100K to 35K on Major Platforms
Google has reduced the minimum follower requirement for Search Profiles from 100,000 to 35,000 on YouTube, Instagram, and X, though TikTok remains at 100,000.
- Jun 5Google Launches Search Profiles for Eligible Creators With 100K+ Followers
Google now offers eligible creators a customizable Search profile page to showcase articles, social posts, and followers.