Optimixed Search News

Google is testing direct links to merchant websites in product search results

62
News

TLDR

Google is testing direct links from product listings to merchant sites instead of opening an in-SERP side panel.

Optimixed Overview

Optimixed's original report on this story.

Google is testing a change to product search results that routes users directly to merchant websites rather than opening a side panel within Google Search for product details. The shift could alter traffic patterns for both organic search and shopping-focused properties.

Topics:SEO News & Algorithm Updates
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