Optimixed Search News

Google is testing direct links to merchant websites in product search results

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News

TLDR

Google is testing direct links from product listings to merchant sites instead of opening an in-SERP side panel.

Optimixed Overview

Optimixed's original report on this story.

Google is testing a change to product search results that routes users directly to merchant websites rather than opening a side panel within Google Search for product details. The shift could alter traffic patterns for both organic search and shopping-focused properties.

Topics:SEO News & Algorithm Updates
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