SE Ranking's analysis of 300,000 domains found limited evidence that LLMs.txt files materially affect AI citation rates.

Research of 1,650 responses found AI systems recommend different brands depending on which language a query is posed in.

Search Engine Journal tested 122 Shopify stores and found that most fail basic agent queries about shipping, pickup, and returns despite being marked agent-ready by default.

SAP's customer loyalty research finds AI increases brand loyalty for 31% of consumers but drives 30% away, with 60% preferring shared human-AI control over full automation.

Semrush analysis reveals UK brands rank lower in ChatGPT citations than equivalent US retailers, suggesting different AI visibility patterns between markets.

Lenny's Newsletter publishes an interview with Meta design director Alex Cornell on the product thinking behind Muse, Meta's consumer AI agent.