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Semrush data shows UK top brands receive fewer ChatGPT citations than US counterparts

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Research

TLDR

Semrush analysis reveals UK brands rank lower in ChatGPT citations than equivalent US retailers, suggesting different AI visibility patterns between markets.

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Optimixed's original report on this story.

Semrush examined how often major UK and US retailers appear in ChatGPT responses, finding that 63 to 70 of the UK's top 100 brands receive citations compared to 70 to 78 in the US, based on seven months of data. The analysis highlights a gap in AI visibility between British and American e-commerce leaders, with some UK retailers like Tesco ranking much higher (25th) than others such as Asda (606th) in citation frequency.

Topics:AI & Machine Learning in SEO
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