Ahrefs' research shows AI Overviews now display on 83% of branded search queries, potentially diverting clicks away from brand websites to third-party sources.

MARTECH fact-checks seven widely-repeated claims about AI's effect on search, from AI killing traditional search to LLMs replacing SEO teams, using data and case studies to separate myth from reality.

Nick Fox, Google's SVP of Knowledge & Information, told an interviewer that EU regulations forced Google to reduce search quality in ways that made him feel "terrible" and "sad."

Erase.com's analysis of 714 suppression campaigns shows that starting position and negative type matter far more than publishing volume, and AI Overviews may require pushing negatives beyond page two.

A 774-output localization benchmark found AI workflows outperformed human translators on 4 of 6 content types tested, suggesting model choice matters more than post-editing alone.

MARTECH analyzed 60 marketing job postings to map what employers now want: AI agents and workflow automation, not just prompt expertise.

Alchemer's survey finds 60% of consumers expect faster responses from companies using AI, yet 89% report AI has hurt their experience in some way.

A Chrome extension experiment demonstrates that local AI models like Gemini Nano can handle certain SEO workflows without requiring cloud-based frontier models.

MIT and Harvard research outlines how SEO and paid media managers can advance to director roles by demonstrating AI's value and developing team reskilling strategies.