Seven persistent AI search myths debunked with actual data

MARTECH examines seven prevalent myths about AI and search, grounding each against real data. The outlet finds that AI search and traditional search are growing in tandem rather than one cannibalizing the other, organic traffic growth remains possible despite zero-click pressure, purely AI-generated content can rank when backed by genuine expertise or original data, llms.txt provides no measurable ranking benefit, LLMs struggle with JavaScript rendering despite claims otherwise, AI-driven traffic to websites is undercounted in analytics (with 97% of visits going unattributed), and AI tools augment rather than replace SEO roles. The analysis challenges tactics weaponized as scare tactics and emphasizes process and value over the medium of content creation.