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MIT and Harvard data reveal paths for SEO and paid media managers to reach director level

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TLDR

MIT and Harvard research outlines how SEO and paid media managers can advance to director roles by demonstrating AI's value and developing team reskilling strategies.

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Optimixed's original report on this story.

MIT and Harvard data, as covered by Search Engine Journal, shows that SEO and paid media managers can improve their chances of promotion to director by proving the net gains from AI adoption and building reskilling plans for their teams. The research underscores the importance of demonstrating measurable business impact and investing in team development as pathways to leadership advancement.

Topics:AI & Machine Learning in SEO
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