Ahrefs' research shows AI Overviews now display on 83% of branded search queries, potentially diverting clicks away from brand websites to third-party sources.

SOCi's 2026 Local Discovery Index finds AI adoption for local search jumped from 9% to 52% year-over-year, but 67% of users report receiving wrong information, pushing consumers to verify via reviews, social, and search before deciding.

Search Engine Journal analyzes Google's recent ranking signals to forecast what the next core algorithm update may prioritize.

MARTECH fact-checks seven widely-repeated claims about AI's effect on search, from AI killing traditional search to LLMs replacing SEO teams, using data and case studies to separate myth from reality.

Erase.com's analysis of 714 suppression campaigns shows that starting position and negative type matter far more than publishing volume, and AI Overviews may require pushing negatives beyond page two.

Alchemer's survey finds 60% of consumers expect faster responses from companies using AI, yet 89% report AI has hurt their experience in some way.

A Chrome extension experiment demonstrates that local AI models like Gemini Nano can handle certain SEO workflows without requiring cloud-based frontier models.