Google's Recent Changes Signal Major Shift Coming in Next Core Algorithm Update

Gary Illyes from Google shared official timing ranges for crawling, indexing, site migrations, and recovery from core updates at Search Central Live in Barcelona.

Google revised its helpful content guidelines documentation to place new emphasis on main content quality as a ranking factor.

Google updated its helpful content guidance to explicitly warn against fabricated author profiles.

Bing is testing a new 'Recommended By' label in product search results, though product links route to retailers rather than the recommending entity.