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GatherUp tracked Google's month-long pause of reviews and Q&A starting March 2020 and the platform's uneven, category-by-category rollout to restore them by summer.
GatherUp's local SEO webinar covered new GMB service hours and attributes, Google's spam problem in local listings, and review attribute expansions.
Google has published a new resource explaining how content from social and video platforms performs in its search results.
Google announced Barcelona as the 2026 location for Search Central Deep Dive Europe, its annual developer and SEO conference series.
Reddit has become a top SEO and AI-search visibility channel, and Ahrefs outlines a playbook for brands to build genuine presence without running afoul of community rules or algorithms.
Traditional SEO tactics built for lexical search are misaligned with AI search's actual mechanics; optimization must shift toward atomic content structure and cross-platform consideration.
Similarweb's new study provides evidence that AI recommendations increase direct website visits and branded search volume for recommended brands.
Marie Haynes shares her personal OKF system—a structured knowledge format for AI agents—demonstrating how it can automate research organization and client work.
Rejoice Ojiaku's PEE framework (Point, Evidence, Explain) simplifies AI search optimization by returning to clarity fundamentals rather than complicated new tactics.
Traditional SEO metrics like rankings and clicks don't translate to AI search; brands must track visibility, recommendations, and citation accuracy instead.
Ahrefs released monthly organic traffic benchmarks across 26 industries, showing News leads with 102K median monthly clicks while benchmarks vary dramatically by domain authority and site size.
Ahrefs analyzed 422,000+ websites' Google Search Console data and found median whole-site organic CTR typically ranges 1–2%, with significant variation by industry, domain authority, and site size.
A YMYL site is being heavily cited by ChatGPT despite having zero visibility in Google organic search, suggesting AI models and search engines may be evaluating and ranking content differently.
Ahrefs identifies 10 major SEO trends for 2026, from query fan-out and AI search dominance to the declining effectiveness of pure informational content.
Moz has announced MozCon 2026 will launch as a roadshow in London on November 13, featuring industry speakers and networking events.
Google is asking the SEO community to help choose which European city will host the 2026 Search Central Live Deep Dive event.
SparkToro and Similarweb found zero-click search rates range from 30.5% in Germany to 69.5% in the UK, suggesting EU regulations and cultural factors shape how searchers interact with Google.
Marie Haynes explores how Google's Open Knowledge Format (OKF) could shift SEO focus from search engine visibility to agent-accessible knowledge management, creating demand for new specialist roles.
Google's May 2026 core update, which rolled out May 21, caused significant ranking volatility across multiple verticals and geographies, exceeding the impact of March's update.
SparkToro's latest data shows zero-click searches hit 68% in early 2026, driven primarily by Google's AI Overviews and other on-results features, not AI Mode—signaling that SEO now earns visibility for AI systems to quote rather than direct traffic.
Zero-click searches on Google have surged to 68% in early 2026—up from 60% in 2024—driven primarily by AI Overviews and Google's push to keep users within its ecosystem.
SEOs must shift from tactical execution to strategic leadership to capitalize on AI's disruption of search and the C-suite's newfound attention to search visibility.
Aleyda Solis's analysis of the May 2026 Core Update reveals that Google prioritized source type fit and user intent over raw authority, causing significant visibility swings across reference brands, forums, ecommerce, and marketplaces.
Google is rolling out a new Generative AI report in Search Console that shows impressions of your content in AI Overviews, with filtering by page, country, device, and date—helping SEOs optimize for AI-grounded responses.
Google Search Central Blog announced a new Generative AI Performance Report feature within Search Console to help publishers track how their content performs in AI-driven search experiences.
AI traffic remains tiny versus organic search, but AI citations reveal a distinct visibility layer that matters for discovery and evaluation—requiring separate measurement strategies.
GatherUp breaks down competing definitions of agentic search and explains why local reputation still matters as AI agents handle more tasks for users.
Google introduced a new spam policy on April 13, 2026 targeting back button hijacking, a deceptive practice that traps users on sites to boost ad impressions.