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Google amended its SerpApi lawsuit to focus on licensed content protection while expanding AI Overviews to local results and rolling out several Merchant Center updates.
Google's AI Overviews for local results are frequently citing self-promotional listicles as primary sources instead of directing users to actual business websites.
SERoundtable's weekly recap covers Google's AI home page tests, quality concerns in AI-powered local results, and Meta's web crawling activity that may signal a new search engine project.
A Google Business Profiles bug is causing both new and previously approved products to revert to pending status across multiple accounts with no official fix announced yet.
60–70% of AI users are tapping AI for local search, though trust and frequency questions remain, keeping Google central to the customer journey.
Google has launched a reporting feature allowing users to flag owner responses to reviews for violations like profanity, harassment, discrimination, or personal information disclosure.
Google is rolling out D-U-N-S number requirements for Local Service Ads verification in select US verticals, though alternative documents are accepted if a D-U-N-S cannot be obtained.
Google has added a dedicated reporting mechanism for owner responses to reviews that violate community standards.
Google refreshed its Business Profile help documentation with updated guidance on identifying legitimate versus fraudulent calls and texts via WhatsApp and RCS.
Google is now notifying users when their reviews don't post and offering an appeals process, rolling out globally this week.
Business owners report their review replies have vanished from Google Business Profiles, though replies remain visible in incognito mode and the issue appears widespread.
Google is testing a blue background color for the Google Business Profile dashboard interface in Google Search, replacing the previous white background.