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Google documented that Merchant Center for Agencies can now link up to 1,000 client accounts, clarifying a previously unspecified limit.
Shopify has seen AI referrals jump 197%, but organic search still drives the majority of ecommerce traffic.
Google has updated Merchant Center to include cross-platform reporting features for e-commerce sellers.
Google is revamping Merchant Center performance reports on August 24 with four updates including YouTube affiliate separation, definition alignments, expanded ads reporting, and new segmentation options.
Google updated its review snippets structured data guidelines to explicitly prohibit fake reviews and undisclosed incentivized reviews in markup.
Google continues rolling out AI features across Merchant Center, adding dashboard summaries, search suggestions, and chat history access.
Google has replaced its Comparison Listing ads with CSS Product Listing ads, which appear alongside merchant listings in shopping carousels.
Google is rolling out structural changes to EU hotel search results, introducing a multi-provider Hotel Multi-Pack and direct hotel website module in response to Digital Markets Act compliance requirements.
The EU fined Google €890 million ($1B) for self-preferencing its own services in Search results and restricting app steering on Google Play, with 60 days to comply or face penalties up to 5% of global turnover.
Bing is testing an image section within its shopping panel display, spotted by a user but not yet widely replicated.
Google explicitly warns Shopify merchants not to uninstall and reinstall the Google & YouTube app, as the Content API to Merchant API migration will happen automatically by August 18.
Google is accepting extension requests to delay the August 18, 2026 sunset of its Content API for Shopping, with businesses able to apply for delays until October 15 or December 31, 2026.
Google updated its StoreBot crawler troubleshooting documentation with clarifications on accessibility, robots.txt, IP blocking, and reprocessing timelines.
Google has removed the ability to manually add or update products in Manufacturer Center, requiring users to switch to the API or file uploads instead.
Google is consolidating its Shopping ads and free listings policies into one unified document in September 2026, though enforcement rules remain unchanged.
Google is turning on local inventory ads by default in Shopping campaigns and replacing the "Local products" setting with an "Inventory filter" by August 31, 2026.
Google citations in AI Mode search results surged 8.4x in two months, driven by Business Profiles and Product Knowledge Panels appearing inline in answers.
Google Merchant Center launches an AI Performance report for AI Mode and Overviews, while Google Ads updates its alcohol, gambling, and access-removal policies.