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Google Ads Enabling Local Inventory Ads by Default for Shopping Campaigns

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TLDR

Google is turning on local inventory ads by default in Shopping campaigns and replacing the "Local products" setting with an "Inventory filter" by August 31, 2026.

SERoundtable reports that Google Ads has notified advertisers of a default-enabled change to Shopping campaigns, specifically activating local inventory ads for accounts with the local inventory ads add-on. The update consolidates campaign settings by removing the "Local products" dropdown and routing local vs. online budget separation through the new "Inventory filter" option, with advertisers given until August 31, 2026 to adjust their configurations.
Read full article at SERoundtable
Topics:SEO News & Algorithm Updates
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