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Microsoft Clarity added a metric to track what AI bots scrape from your site against the referral traffic they generate in return.

Tools & PlatformsAnalytics & MeasurementAI & Machine Learning in SEO35
Product announcement

SEMRUSH Blog tested five free AI chatbots and evaluated their keyword research capabilities against real search data.

AI & Machine Learning in SEOTools & PlatformsContent & Strategy45
Research

SEMRUSH's study investigates whether domain or topical authority in one ChatGPT subject domain transfers to improve performance in another.

AI & Machine Learning in SEOContent & StrategySEO News & Algorithm Updates45
Research