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Microsoft Clarity now measures AI bot traffic vs. referral value

35
Product announcement

TLDR

Microsoft Clarity added a metric to track what AI bots scrape from your site against the referral traffic they generate in return.

SEMRUSH Blog reports that Microsoft Clarity has introduced a new AI Scrape-to-Referral Ratio feature, allowing site owners to analyze how much content AI crawlers are extracting compared to the referral traffic those crawlers deliver back to their domains.
Read full article at SEMRUSH Blog
Topics:AI & Machine Learning in SEO
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