MARTECH

Steady Demand's study of Gemini local search found business websites get 60% of citations but AI recommendations are inconsistent—only 40% citation overlap on identical queries versus 90% for traditional local pack results.

Seismic and Highspot merged into a $100M R&D AI revenue-enablement platform, but Forrester warns most customers lack the data integration and infrastructure to use advanced capabilities.

The IAB released Version 2 of its AI Transparency Framework, establishing when advertisers must disclose AI use based on whether it materially affects perceived authenticity, alongside new regional regulations.