Study: Business Websites Dominate Gemini's Local AI Citations, Yet Results Lack Consistency

Nearly 60% of Gemini's citations in local AI search pointed to business websites directly, outpacing directories and review platforms combined, per a Steady Demand analysis of 14,472 citations across 1,487 local queries. The research highlighted significant inconsistency: repeating the same search in Gemini produced overlapping sources only 40% of the time, and recommended the same top business just 7% of the time—far lower than Google's traditional local pack's 90% consistency. As reported by MarTech, the study also found Gemini and ChatGPT rarely cited the same sources (8% overlap), underscoring the risk of relying on a single AI platform for visibility measurement.