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Research shows users are combining Google searches with AI tools rather than switching away entirely

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Research

TLDR

New research indicates users are blending traditional Google searches with AI tools rather than entirely switching away from Google.

Optimixed Overview

Optimixed's original report on this story.

Research cited by Search Engine Journal reveals users are maintaining Google search habits while simultaneously incorporating AI tools into their information-seeking workflows, meaning they conduct fewer traditional searches overall and click through to fewer websites—but Google remains part of their routine rather than being displaced.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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