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Ten Speed study finds product pages receive 24% of AI citations for B2B buyers, far outpacing Reddit and YouTube

By Eric Mandell
62
Research

TLDR

Ten Speed's research shows product pages receive 24% of AI citations for B2B buyers, significantly outperforming Reddit and YouTube.

Optimixed Overview

Optimixed's original report on this story.

Ten Speed released citation data revealing that product pages capture 24% of AI citations from B2B buyers—roughly six times the citation rate of Reddit. The research underscores how AI systems weight and reference product-focused content when answering commercial queries.

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