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Meta is testing AI-generated landing pages that bypass your website when users click ads

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TLDR

Meta is testing an AI feature that generates custom landing pages for ads instead of directing users to advertisers' websites.

Optimixed Overview

Optimixed's original report on this story.

Jon Loomer reports that Meta is testing a new Landing Page Experience enhancement within its AI generation features for advertisers. When enabled, the feature uses AI to generate a visual landing page highlighting key services and calls to action, potentially showing this custom page to users who tap an ad instead of sending them to the advertiser's website. The feature is available to accounts with AI generation testing enabled and affects fewer than 5% of ad impressions; advertisers can disable it individually if preferred.

Topics:AI & Machine Learning in SEO
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