Meta adds AI-powered text-on-image generation for Advantage+ Creative ads

Jon Loomer reports that Meta has upgraded its Advantage+ Creative feature to generate new headline text directly on advertiser-provided images without altering colors, fonts, or layout. The tool creates multiple text-and-image combinations tied to different creative angles, alongside improved AI-generated primary text options. Loomer notes that advertisers can also set brand guidelines—including logo, font, colors, tone, and restricted words—to guide Meta's AI generation, though the system doesn't always follow these constraints perfectly.