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Judge Rules Against Breaking Up Google's Ad Tech Business Despite Monopoly Verdict

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TLDR

A federal judge found Google guilty of ad tech monopoly practices but stopped short of ordering a breakup, instead requiring Google to end practices that suppress publisher ad rates.

Optimixed Overview

Optimixed's original report on this story.

A Virginia federal judge ruled that while Google operates an illegal monopoly in ad technology, the company won't be forced to divest its ad exchange and other ad tech properties. The court ordered Google to cease practices that depress rates for web publishers, though the decision means Google's ad tech infrastructure will remain intact rather than being broken into separate entities.

Topics:SEO News & Algorithm Updates
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