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Google Improves Preferred Sources Button to Keep Users on Your Site

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TLDR

Google has updated its Preferred Sources button with new embed code to return users directly to the originating page rather than a generic return destination.

SERoundtable reports that Google has refreshed the Preferred Sources button available to publishers, introducing new embed code that automatically returns users to the page they originally came from. The update is designed to improve user experience and reduce friction in the return journey, making it easier for visitors to stay engaged with publisher sites.
Read full article at SERoundtable
Topics:SEO News & Algorithm Updates
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