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Google Ads Tests Swipeable Categories For Sponsored Results Again

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TLDR

Google is running a fresh round of testing on swipeable category carousels within sponsored search results, a feature first spotted in October 2024.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google is testing swipeable carousel controls for ad categories in sponsored results, allowing users to swipe through category options to filter the ads shown below. This represents a continuation of similar tests Google began running on shopping ads in October 2024.

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