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Google Tests Sticky Sponsored Results Interface With Gray Curved Borders

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TLDR

Google is testing a refreshed sticky ads interface with curved borders and a thinner sponsored label, refining a design it first tested in September 2024.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google is running a new test on its sticky sponsored results interface, featuring gray curved borders and a more compact sponsored label. The design iteration builds on a version Google tested in September 2024 and partially launched in October 2025, spotted by researcher Khushal Bherwani, who noted the card-like layout with rounded corners distinguishes it from earlier implementations.

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