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Google Ads Tests Animated Gemini-Powered Sponsored Results Loading

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TLDR

Google is testing a new animated loading interface for mobile ads that displays Gemini branding as sponsored results populate.

Google is testing an animated loading screen for sponsored ads on mobile search results that displays "Evaluating sponsored results" alongside Gemini branding, per SERoundtable. The test suggests Google's integration of its Gemini AI into the ads delivery pipeline, though the functional purpose beyond UI polish remains unclear.
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Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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