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Google Ads testing collapsible sitelinks that expand on click

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TLDR

Google is testing a new ad format that collapses sitelinks by default with an expandable counter.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google Ads is testing a collapsible sitelink format where additional links are hidden behind a count indicator and revealed only when clicked. The change compresses the ad's visual footprint on the SERP, potentially affecting how much organic search real estate remains visible above the fold.

Topics:SEO News & Algorithm Updates
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