Optimixed Search News

Google Search and Discover traffic to publishers dropped 40% year-over-year, while direct and internal traffic grew

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TLDR

Publisher traffic from Google Search and Discover fell 40% year-over-year, according to new reporting.

Optimixed Overview

Optimixed's original report on this story.

A report cited by Search Engine Journal documents a steepening decline in Google Search and Discover traffic to publishers, with year-over-year losses reaching 40%, while direct, internal, and dark social referral sources gained share during the same period.

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