Google Search and Discover traffic to publishers dropped 40% year-over-year, while direct and internal traffic grew

Google attributed its increased spam updates in 2026 to a surge in new content and revealed it is using AI to identify spam more effectively.

SERoundtable found that Google Ads occasionally display a duplicate 'About This Ad' button in some search results.

Search Engine Journal analyzes Google's recent ranking signals to forecast what the next core algorithm update may prioritize.

Gary Illyes from Google shared official timing ranges for crawling, indexing, site migrations, and recovery from core updates at Search Central Live in Barcelona.