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Google Increases External Links in AI Overviews, New Data Shows Shift to 25%

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TLDR

Google is now displaying external links in roughly 25% of AI Overviews, up from nearly 0%.

Optimixed Overview

Optimixed's original report on this story.

Google has substantially increased the presence of external links within AI Overviews, with new data showing a rise from close to zero percent to over 25% of AI Overviews containing external links. This shift represents a meaningful change in how the search engine balances generative content with pathways to external sources.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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