Google Tests AI-Generated Interactive Tools That Could Replace Top-Ranking Tool Pages

Google announced this week that generative UI—which creates interactive tools and simulations on the fly—is now available in AI Overviews globally for English-language searches. The company's internal research found users preferred generated interfaces over top search results 73–90% of the time in testing, suggesting that educational sites, finance tools, health calculators, and other formula-based pages face a direct threat to their search traffic. Search Engine Journal notes that generation times can reach a minute or two and errors occasionally occur, but the rollout signals a shift from AI Overviews answering questions to replacing entire tool pages with instant, personalized experiences.