Google celebrates 28th birthday with interactive AI doodle and company trivia quiz

Google's September spam update is rolling out over two weeks; Search Console now shows image search data and AI Mode traffic separately.

Google has begun rolling out a spam algorithm update that will take approximately two weeks to fully deploy across its index.

Google has activated SAFE, an AI spam detector designed to catch AI-generated content spam, likely integrated into its broader spam-fighting efforts.

Google deployed its fourth spam update of 2026 and expanded Search Console with multimodal search filters and new Page Experience metrics.