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Google Redirects Hide URLs from Search Results, Complicating Ranking Analysis

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TLDR

Google is obscuring listing URLs via redirects to restrict bot access, making it harder for SEOs to analyze and track search rankings.

Optimixed Overview

Optimixed's original report on this story.

Practical Ecommerce reports that Google is deploying redirects to hide full URLs in search listings, a move designed to block automated bot access. The practice complicates ranking visibility and analysis for SEO practitioners relying on URL-level tracking and monitoring.

Topics:SEO News & Algorithm Updates
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