Optimixed Search News

Google Performance Reports Showing Drops in Impressions and Clicks Since August 12

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TLDR

Google Search Console's performance reports are showing widespread drops in impressions and clicks starting mid-August, likely due to a bug.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that both Google Search and Generative AI feature reports in Search Console are displaying significant declines in impressions and clicks (with AI reports lacking click data) dating back to August 12–13. The widespread nature of the issue suggests a technical glitch rather than an actual performance change affecting sites.

Topics:SEO News & Algorithm Updates
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