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Google Charging for Missed and Subsequent Calls in Local Service Ads Starting October 1, 2026

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News

TLDR

Google is updating Local Service Ads billing to charge for missed calls and subsequent attempts starting October 1, 2026.

Google notified some Local Service Ads advertisers via email that it will change its charging model on October 1, 2026 to include fees for missed calls and subsequent call attempts on the platform. The shift affects how and when advertisers are billed for call leads from LSAs.
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Topics:SEO News & Algorithm Updates
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