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Google Display & Video 360 now unifies vertical video buying across platforms

35
Product announcement

TLDR

Google Display & Video 360 now consolidates vertical video buying, incorporating Gemini-powered measurement tools.

Optimixed Overview

Optimixed's original report on this story.

Google announced a vertical video unification feature for Display & Video 360, allowing advertisers to manage vertical video buys in one place. The company highlighted a Unilever case study showing a 24% reach increase using Gemini-powered measurement capabilities, though specific implementation details remain limited.

Topics:AI & Machine Learning in SEO
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