Google AI Mode displays different products and sellers than the product carousel in regular search results
By Eric Mandell
Optimixed.com
Search Engine Journal
62
Research
TLDR
Data shows Google AI Mode selects and ranks products differently than the traditional search carousel, often featuring different sellers for identical items.
Optimixed Overview
Optimixed's original report on this story.
Search Engine Journal analyzed how Google AI Mode surfaces products compared to the standard carousel in regular search results, finding that AI Mode rarely displays the same products and frequently features different sellers when overlap does occur. The finding suggests Google's generative layer applies distinct ranking or selection logic for product results, creating separate visibility pathways for ecommerce sellers depending on whether users interact with AI Mode or traditional search.
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