TLDR
Google is testing a new slider in Google Ads that lets advertisers adjust how much they prioritize conversions across different channels like Search, YouTube, Maps, and Display.
Google is beta testing a new product titles report in Google Ads that tracks when AI-generated titles outperform merchant-supplied ones.
Google is testing alpha controls that let Performance Max advertisers directly adjust channel prioritization via CPA levers, moving away from the platform's traditionally opaque budget allocation.
Google is integrating Gemini Omni into Google Ads' Asset Studio to let advertisers auto-generate multi-format video creative from briefs and brand guidelines.
Google is expanding what qualifies as a chargeable lead in Local Services Ads to include missed calls lasting over 20 seconds, effective October 1st.