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FTC and 22 states sue Amazon for allegedly overcharging advertisers $20 billion through ad auction changes

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TLDR

The FTC and 22 state attorneys general filed suit against Amazon, alleging the company changed its ad auction mechanics to overcharge advertisers by over $20 billion.

Optimixed Overview

Optimixed's original report on this story.

The FTC and 22 state attorneys general filed a lawsuit against Amazon, alleging that changes to the company's ad auction system resulted in overcharging advertisers by more than $20 billion. The legal action centers on modifications to how Amazon conducts its advertising auctions that allegedly inflated costs for brands and agencies running ads on the platform.

Topics:SEO News & Algorithm Updates
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