Optimixed Search News

Google Ads Extends Book Button Integration to Search and Performance Max Campaigns

35
News

TLDR

Google is rolling out book buttons to Search and Performance Max campaigns through its Reserve with Google partner integration.

Optimixed Overview

Optimixed's original report on this story.

Google expanded its book button feature—powered through Reserve with Google partner integration—to Google Ads Search and Performance Max campaigns, moving beyond its previous availability limited to Local Service Ads and maps placements. The feature enables users to book appointments directly from ads, streamlining the conversion path for service-based businesses running paid campaigns.

Topics:SEO News & Algorithm Updates
Was this useful?
Share

Related articles

35
News

Google Updates Alcohol Ads Policy Sept. 30

Google is updating its alcohol advertising policy on September 30, 2026, revising regional rules and expanding where such ads can run.

Paid Search & AdvertisingSEO News & Algorithm UpdatesTools & Platforms
35
Product announcement

Google Demand Gen Ads Get DMs, Travel Features

Google rolled out DM links, real-time travel data, and personalized hotel promotions within Demand Gen ads.

Paid Search & AdvertisingSEO News & Algorithm Updates
45
News

Google Demand Gen Adds Messaging, Travel Tools, AI Video

Google is rolling out messaging capabilities, travel personalization, and broader AI video creation to its Demand Gen campaign type.

Paid Search & AdvertisingAI & Machine Learning in SEOTools & Platforms
62
News

Google Retires Display Campaigns for Demand Gen

Google is deprecating standalone Display Network campaigns and auto-migrating them to Demand Gen in 2027, requiring advertisers to adapt to new bid strategies and capabilities.

Paid Search & AdvertisingSEO News & Algorithm UpdatesTools & Platforms