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Google Ads Extends Book Button Integration to Search and Performance Max Campaigns

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TLDR

Google is rolling out book buttons to Search and Performance Max campaigns through its Reserve with Google partner integration.

Optimixed Overview

Optimixed's original report on this story.

Google expanded its book button feature—powered through Reserve with Google partner integration—to Google Ads Search and Performance Max campaigns, moving beyond its previous availability limited to Local Service Ads and maps placements. The feature enables users to book appointments directly from ads, streamlining the conversion path for service-based businesses running paid campaigns.

Topics:SEO News & Algorithm Updates
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