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ChatGPT Ads introduces AI-powered text customization for ad headlines and descriptions

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News

TLDR

OpenAI is rolling out AI text customization for ChatGPT ads, automatically generating personalized headline and description variants without requiring advertiser approval.

Optimixed Overview

Optimixed's original report on this story.

Jon Loomer reports that ChatGPT's advertising product is introducing a Text Customization toggle that automatically generates personalized and translated versions of ad headlines and descriptions. The feature is enabled by default and does not require advertiser review or approval before those variants are shown, though it can be disabled per campaign. OpenAI has not released details on what the customized versions will look like or how the personalization works.

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