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OpenAI and Go Fish Digital outline ChatGPT ads and generative engine optimization strategy

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Analysis

TLDR

OpenAI and Go Fish Digital discuss how ChatGPT ads and generative engine optimization work together as part of a broader AI visibility strategy.

Optimixed Overview

Optimixed's original report on this story.

OpenAI and Go Fish Digital have outlined the intersection of ChatGPT ads and generative engine optimization (GEO), covering both paid and earned AI visibility, measurement approaches for GEO performance, and recommended testing tactics for marketers. Search Engine Journal reports on the collaboration.

Topics:AI & Machine Learning in SEO
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