What AI Bot Data From Hundreds Of Sites Reveals About AI Search
TLDR
Search Engine Journal is promoting a webinar where LightSite AI's founder will teach practitioners how to measure real AI search performance using bot and traffic data instead of vanity metrics like mentions and citations.
Optimixed Overview
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Search Engine Journal is hosting a webinar with Stas Levitan, Founder of LightSite AI, covering what AI bot and crawler data from hundreds of websites reveals about effective AI search strategies. The session argues that share of voice, mentions, citations, and sentiment—common AI search KPIs—are benchmarks rather than reliable performance indicators, and teaches practitioners to instead track four signals from their own logs: AI crawler activity, pages consumed by AI bots, AI referral traffic, and how machine attention correlates with human visits, to guide content and budget decisions.