Outlet
SERoundtable
Google's John Mueller says A/B tests with significant differences between variants may show visible effects in search results and indexing.
Google has prohibited advertising of prediction market contracts and related products in Michigan and New York effective July 13, 2026.
Google Merchant Center launches an AI Performance report for AI Mode and Overviews, while Google Ads updates its alcohol, gambling, and access-removal policies.
Google is expanding alcohol ad geographic eligibility and requiring all gambling and games advertisers to meet stricter certification standards starting in late summer 2026.
Google Ads now requires administrators to provide justification when removing user access, with requests sent to other admins for approval.
OpenAI updated its crawler documentation to clarify that its user-agent string version number may change and that it uses an additional robots.txt marker when fetching robots.txt files.
Google removed an erroneous semicolon from its Google-InspectionTool user agent string documentation that didn't match the actual production value.
SERoundtable's daily recap covers an unconfirmed Google ranking update, Google's canonical guidance clarification, new Google Ads features, and Bing's stance on penalties.
Google Ads' email support feature is currently down, returning an error message when users attempt to access it.
SERoundtable reports potential Google Search ranking volatility around July 11, with SEO community members noting reversals in sites hit by January 2026 updates.
Google formally added guidance to its canonical help document recommending SEOs include self-referential canonical tags on the canonical page itself.
Bing's product team stated that spam penalties are enforced algorithmically across multiple violators rather than as isolated, one-off takedowns because individual cases don't scale.
Google is testing a refreshed sticky ads interface with curved borders and a thinner sponsored label, refining a design it first tested in September 2024.