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Google Ads Requires Justification When Removing User Account Access

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TLDR

Google Ads now requires administrators to provide justification when removing user access, with requests sent to other admins for approval.

Optimixed Overview

Optimixed's original report on this story.

Google Ads has implemented a new security measure requiring administrators to enter a justification when removing account access for users, with the request then forwarded to another administrator for approval. SERoundtable notes this was spotted by Arpan Banerjee, and the change appears designed to prevent accidental or unauthorized removal of access, though community feedback suggests the implementation may need workflow refinements.

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