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Daily Search Forum Recap: Google Canonical Guidance, Bing Penalties, and Ad Features

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TLDR

SERoundtable's daily recap covers an unconfirmed Google ranking update, Google's canonical guidance clarification, new Google Ads features, and Bing's stance on penalties.

SERoundtable recaps July 13 search forum activity, flagging signs of a possible Google Search update around July 11 (dubbed the 7-Eleven update) and Google's updated documentation reinforcing the use of self-referential canonicals on pages themselves. The post also highlights new Google Ads capabilities for asset-based ad previews and revised conversion tracking statuses, plus Microsoft Bing's explanation that it applies spam penalties at scale rather than on individual sites.
Read full article at SERoundtable
Topics:SEO News & Algorithm Updates
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